Upwork Search Engine Optimization (SEO) Answer 2017

Search Engine Optimization SEO Upwork Ans (2017)

Question:*What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search
Answer: •There are more long tail searches than shorter keyword queries

Question:*If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?
Answer: •It will find pages about help within www.expertrating.com

Question:*While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Answers: • By letting you know the percentage of users who entered the website and then left without viewing any other page

Question:*What is Anchor Text?
Answer: • It is the visible text that is hyper linked to another page

Question:*Which of the following actions could get you banned by Google?
Answer: •Hiding text on the webpage

Question:*Which of the following can be termed as good keyword selection and placement strategies?
Answer: •Targeting synonyms of the main keyword

Question:*Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
Answer: • Image Alt tags on the home page matching the search term

Question:*If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
Answer: • it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.

Question:* _________________ use both crawlers and directories to generate relevant results.
Answer: • Meta Search Engines

Question:*Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
Answer: • Because you could get penalized by search engines for using duplicate content

Question:*Are RSS/Atom feeds returned in Google’s search results?
Answer: • No
Question:*_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
Answer: • The page which you would like to improve in the search engine rankings

Question:*Which of the following statements regarding website content are correct?
Answer: • If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

Question:*Google displays up to _____ characters of a webpage’s Title Tag.
Answer: •70

Question:*Which of the following statements is correct with regard to natural links?
Answer: •They are voluntary in nature

Question:*Which of the following statement about RSS is correct?
Answer: •It is a form of XML


Question:*Which of the following is an ethical SEO Technique?
Answer: • None of the above

Question:*Which of the following statements about FFA pages are true?
Answer: • They are also called link farms

Question:*Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
Answer: • Stop words

Question:*Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Answer: • Cloaking

Question:* If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
Answer: • 20% of the webpages of the website have been indexed by the search engine

Question:*Cloaking is a controversial SEO technique. What does it involve?
Answer: • Offering a different set of web pages to the search engines

Question:*How are site maps important for the search engine optimization process?
Answer: • Site maps help the search engine spider pick up more pages from the website

Question:*Which of the following search engines or directories provides the directory search results for Yahoo?
Answer: •YahooDirectory

Question:* State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
Answer: •True

Question:*What is the function of “indexer” part of the Google search engine?
Answer: • It helps to generate meaningful results based upon the user’s search term

Question:*Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Answer: • Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink

Question:*What is Keyword Density?
Answer: • The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page.

Question:*Which of the following statements about the Google Sitemap are correct:
Answer: • Repeated submission of the Sitemap to Google could be penalized

Question:*Which of the following statements is correct with regard to the description meta tag?
Answer: • Google uses the meta description to generate the search engine results pages

Question:*Which of the following factors have an impact on the Google PageRank?
Answer: • The total number of inbound links to a page of a web site

Question:*Which of the following statements about search engine optimization techniques are correct:
Answer: • It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

Question:*Which of the following statements is correct with regard to the images within a webpage?
Answer: • Important keywords related to the image should be placed in the ALT text

Question:*Which of the following facts about Alexa are correct?
Answer: •Alexa provides free data on relative website visitor traffic

Question:*State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
Answer: •True

Question:*What does the 302 server response code signify?
Answer: •The page has temporarily moved

Question:*All major search engines are case sensitive.
Answer: • False

Question:* Which of the following statements about Google’s technical and quality guidelines are true?
Answer: • If using dynamic pages, it helps to keep the parameters short and the number of them few

Question:*What does the term Keyword Prominence refer to?
Answer: • It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines

Question:*What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Answer: •Flux

Question:* What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
Answer: • It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page

Question:*Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
Answer: • Combing

Question:*Which of the following does Google uses to display characters of a web page’s Title Tag?
Answer: •Title Tag Character count

Question:*Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
Answer: •Yes

Question:*10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
Answer: •30%

Question:*Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
Answer: •It shows all the pages that point to that URL

Question:*What will happen if you type the words ‘Certification -Networking’ in the Google search box?
Answer: • Google will find the web pages about Certification that do not contain the word Networking

Question:*Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
Answer: •GoogleTrends

Question:*Which of the following factors contribute towards link popularity of a website?
Answer: •The number of websites that link to it

Question:*While grading your website, Google gives credit to outbound links pointing to authority websites?
Answer: •True

Question:*If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
Answer: • No

Question:*Google gives priority to themed inbound links.
Answer: •True

Question:*Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
Answer: •True

Question:*Which of the following activities could be looked down upon by Google as per their quality guidelines?
Answer: • Intentionally adding keywords to the TITLE tags and ALT attributes

Question:*What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Answer: •Stemming

Question:*Which of the following website design guidelines have been recommended by Google?
Answer: • Having a clear hierarchy and text links

Question:*A Hallway Page is used to:
Answers• Enable search engine bots to index the Doorway Pages

Question:*Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
Answer: • The number of in-bound natural links related to the website’s theme (or keywords)